The music played off a mix of organic and mechanical sounds and visuals, giving a clear direction for the type. It had to feel reminiscent of vintage UI, HUD and digital layouts, mixed with serif typefaces and organic forms. After defining a base style together, I worked up how the elements could move, interact and create a single beautiful composition, that eventually, can be broken apart and used across different pieces of artwork.
The amazing 3D artworks were designed and rendered by @tabithaswanson_ & @lorengprojekt. I wanted to create type and animation that kept the same energy of the artwork without overpowering it.