Zao Fan Breakfast of China
BRING CHINESE BREAKFAST TO BLOOMSBURY BOOKS
Working in collaboration with author Michael Zee and Bloomsbury, we were tasked to design Michael’s new book.
Our agreed boundaries were, no red, no typical imagery of chopsticks, and it had to feel like it came straight from the streets stalls of China.
We leveraged textures, street signage and food iconography to build a visual language for the new book; making it feel true to the food and culture Michael wanted to spotlight.








