VISUALISING MUSIC CULTURE FOR WARNER RECORDED MUSIC

Developing a cohesive, adaptable brand system for the third largest record label in the world. Easy right?

Through internal and external research, we developed a brand system that allows the flexibility and expression needed by global teams. Without losing its soul.

Spanning everything from a logo update, digital, video, practical comms and internal education. The new brand catapulted Warner into a new era of expression.