Since 2020, Modern Sewing Co has been a place for enthusiastic home sewers across the world to learn, connect and build their craft. Thanks to MSCo’s incredibly detailed patterns, education videos and online courses.

Now, six years on the founder Hetty Adams decided it was time to reevaluate what makes MSCo truly special, and refocus the brand around it. Together, we realised their core product – patterns embodied everything they stood for, meticulously designed, cut and explained, it became the basis for the whole visual identity.